Catalogue revival / Calvin Harris
Fresh discovery for I Need Your Love
Creator activations amplified renewed interest in I Need Your Love, bringing a catalogue track to a new generation of listeners.
- 1.8M
- Social views
- 5
- Creator posts
- $2.78
- Campaign CPM
- 5.13%
- Engagement rate
The idea
Build on renewed interest
Identify the trend driving renewed interest in the track.
The execution
Creators bringing the music to life
Activate creators around that moment to extend discovery.
5 posts, with results measured across the published content.
Campaign performance
How the reach built
Tracked views across the campaign’s recorded daily snapshots.
- 85.75K
- Likes
- 675
- Comments
- 897
- Shares
- 4.77K
- Saves
The content
