Pucho
Taking a dance trend across LATAM
Creator activations scaled an emerging dance trend across Latin American markets, helping the music reach new audiences.
- 46.35M
- Total social views
- $0.20
- Campaign CPM
Music that travels
Explore the campaigns, creator formats and results behind the music.
GG EZ
From K-pop moment to global campaign
When a K-pop star created a dance to GG EZ, the trend took off across Korea and Japan. We activated K-pop dance creators across Asia and the US to amplify that momentum—turning a viral moment into a global campaign.
- 6.05M
- Total social views
- $3.02
- Campaign CPM
The Streets
Bringing a classic to a new generation
We activated UK creators with text-on-screen content around The Streets’ Fit But You Know It, amplifying its renewed momentum and introducing the track to a new generation of listeners.
- 1.25M
- Total social views
- $2.16
- Campaign CPM
Calvin Harris
Fresh discovery for I Need Your Love
Creator activations amplified renewed interest in I Need Your Love, bringing a catalogue track to a new generation of listeners.
- 1.8M
- Total social views
- $2.78
- Campaign CPM
Mitsubishi Experience
Reaching listeners within the scene
A genre-focused campaign combined niche creator activations, DJ content, live performance clips and reactions to reach electronic music audiences.
- 1.44M
- Total social views
- $1.86
- Campaign CPM
Make You Whole Gee Mix
One subculture, multiple ways in
For Make You Whole Gee Mix, we built a multi-stage campaign around a shared music subculture. Instagram pages sharing live DJ sets, reaction creators and specialist clippers each brought the sound to audiences already tuned into the scene.
- 2.7M
- Total social views
- $0.37
- Campaign CPM
Unlike Me
Small creators, collective impact
High-volume activations amplify trends as standalone campaigns, or work alongside clipping, reactions and larger creators. Unlike Me paired accessible creator fees with efficient reach.
- 404.73K
- Total social views
- $0.62
- Campaign CPM
Mulaa Joans
Building momentum for an album launch
For emerging artist Mulaa Joans, we built a six-month campaign around three singles ahead of her album launch. Seven creator campaigns kept each release in the conversation, building momentum from one single to the next.
- 14.46M
- Total social views
- $2.05
- Campaign CPM