Song promo / GG EZ
From K-pop moment to global campaign
When a K-pop star created a dance to GG EZ, the trend took off across Korea and Japan. We activated K-pop dance creators across Asia and the US to amplify that momentum—turning a viral moment into a global campaign.
- 6.05M
- Social views
- 23
- Creator posts
- $3.02
- Campaign CPM
- 10.48%
- Engagement rate
The idea
Turn a viral moment into a campaign
Build on a dance trend already gaining momentum in Korea and Japan.
The execution
Creators bringing the music to life
Activate K-pop dance creators across Asia and the US to take the format to new audiences.
23 posts, with results measured across the published content.
Campaign performance
How the reach built
Tracked views across the campaign’s recorded daily snapshots.
- 568.3K
- Likes
- 2.93K
- Comments
- 19.18K
- Shares
- 43.7K
- Saves
The content
