Electronic music / Make You Whole Gee Mix
One subculture, multiple ways in
For Make You Whole Gee Mix, we built a multi-stage campaign around a shared music subculture. Instagram pages sharing live DJ sets, reaction creators and specialist clippers each brought the sound to audiences already tuned into the scene.
- 2.7M
- Social views
- 24
- Creator posts
- $0.37
- Campaign CPM
- 15.40%
- Engagement rate
The idea
Connect through a shared subculture
Connect with a shared music subculture through a multi-stage campaign.
The execution
Creators bringing the music to life
Combine Instagram DJ-set pages, reaction creators and clippers focused on the same sound.
24 posts, with results measured across the published content.
Campaign performance
How the reach built
Tracked views across the campaign’s recorded daily snapshots.
- 354.87K
- Likes
- 795
- Comments
- 32.17K
- Shares
- 28.04K
- Saves
The content
