Electronic music / Mitsubishi Experience
Bringing the scene into the feed
A genre-focused campaign combined niche creator activations, DJ content, live performance clips and reactions to reach electronic music audiences.
- 1.44M
- Social views
- 38
- Creator posts
- $1.86
- Campaign CPM
- 5.35%
- Engagement rate
The idea
Meet listeners inside their scene
Focus on pages and creators aligned with the genre.
The execution
Creators bringing the music to life
Combine creator content and performance clips to reach the core audience.
38 posts, with results measured across the published content.
Campaign performance
How the reach built
Tracked views across the campaign’s recorded daily snapshots.
- 72.54K
- Likes
- 466
- Comments
- 1.93K
- Shares
- 2.01K
- Saves
The content
