Emerging artists / Mulaa Joans
Building momentum for an album launch
For emerging artist Mulaa Joans, we built a six-month campaign around three singles ahead of her album launch. Seven creator campaigns kept each release in the conversation, building momentum from one single to the next.
- 14.46M
- Social views
- 82
- Creator posts
- $2.05
- Campaign CPM
- 7.09%
- Engagement rate
The idea
Build momentum between releases
Run seven creator campaigns over six months ahead of the album launch.
The execution
Momentum across successive releases
Build conversation around Birthday Makeup, Love Letters and That Ain’t You across successive releases.
82 posts across 7 campaigns, with results measured across the published content.
Campaign performance
How the reach built
Tracked views across the campaign’s recorded daily snapshots.
- 961.11K
- Likes
- 4.42K
- Comments
- 15.63K
- Shares
- 44.73K
- Saves
The content
