Catalogue revival / The Streets
Bringing a classic to a new generation
We activated UK creators with text-on-screen content around The Streets’ Fit But You Know It, amplifying its renewed momentum and introducing the track to a new generation of listeners.
- 1.25M
- Social views
- 7
- Creator posts
- $2.16
- Campaign CPM
- 8.62%
- Engagement rate
The idea
Give a classic a new audience
Activate UK creators around renewed interest in Fit But You Know It.
The execution
Creators bringing the music to life
Use text-on-screen content to introduce the catalogue track to new listeners.
7 posts, with results measured across the published content.
Campaign performance
How the reach built
Tracked views across the campaign’s recorded daily snapshots.
- 104.6K
- Likes
- 405
- Comments
- 663
- Shares
- 2.21K
- Saves
The content
